www.matamata-info.co.nz

Matamata's information website has been online since 1999 and since then has consistently the town's most visited attraction, providing a showcase of the best of Matamata's businesses and attractions. The latest Google search engine results show www.matamata-info.co.nz ranks No. 1 out of 504,000 when searching for "Matamata", No. 1 + 2 out of 224,000 when searching for "Matamata businesses" and No. 3 + 4 out of 95,800 when searching for "accommodation Matamata" - it doesn't get any better than this!! (searches carried out at 7.30am, Thursday 3 August 2006)

Selling or buying a property or business?

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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.matamata-info.co.nz/countrylodge (site updated) - www.morrinsville-info.co.nz/CentralMotorLodge (total revamp) - www.tearoha-info.co.nz/homesteadmountainview (image update and Secure Booking Form added) - www.thames-info.co.nz/oceanview (new owners have re-instated this popular Thames website)

July Stats - 17966 Pageviews from 7045 unique visitors.
July's top directories in order of popularity were -
www.matamata-info.co.nz/workmans - plenty of visitors checking out NZ's top cafe!!
www.matamata-info.co.nz/bayleys (same spot as last month)
www.matamata-info.co.nz/jellicoe-farmstay (same spot as last month)
www.matamata-info.co.nz/professionals (same spot as last month)
www.matamata-info.co.nz/countrylodge (last month's top site)
www.matamata-info.co.nz/TirauGolfClub (No. 6 last month)
www.matamata-info.co.nz/electrico (No. 7 last month)
www.matamata-info.co.nz/stocker (a debut appearance)
A good indication of the diverse interests of the visitors to our website!


Our most visited index pages, in order of popularity were: Accommodation - Businesses - Information - Attractions - Classifieds - Equine - Real Estate

Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors your site is getting even if your site is not listed amongst the 8 above.

Top 250 of 426 Total Referrers

# Hits Referrer

1 16102 39.79% - (Direct Request)
2 6661 16.46% http://www.matamata-info.co.nz/
3 1320 3.26% http://www.matamata-info.co.nz/accommodation.htm
4 902 2.23% http://www.google.co.nz/search
5 893 2.21% http://www.matamata-info.co.nz/attractions.htm
6 830 2.05% http://www.matamata-info.co.nz/information.htm
7 783 1.94% http://www.matamata-info.co.nz/SouthernBelleGrowers/
8 776 1.92% http://www.matamata-info.co.nz/realestate.html
9 675 1.67% http://www.matamata-info.co.nz/professionals/
10 661 1.63% http://www.matamata-info.co.nz/bayleys/
11 659 1.63% http://www.matamata-info.co.nz/stocker/
12 557 1.38% http://www.matamata-info.co.nz/workmans/
13 535 1.32% http://www.matamata-info.co.nz/businesses.htm
14 419 1.04% http://www.matamata-info.co.nz/electrico/
15 418 1.03% http://www.matamata-info.co.nz/equine.html
16 406 1.00% http://www.matamata-info.co.nz/OrakaWapiti/
17 399 0.99% http://www.matamata-info.co.nz/tirau.htm
18 348 0.86% http://www.matamata-info.co.nz/jellicoe-farmstay/
19 305 0.75% http://www.google.com/search
20 289 0.71% http://www.matamata-info.co.nz/education/
21 269 0.66% http://profile.myspace.com/index.cfm
22 246 0.61% http://www.matamata-info.co.nz/TirauGolfClub/
23 233 0.58% http://www.matamata-info.co.nz/classifieds.html
24 207 0.51% http://www.matamata-info.co.nz/totara_springs/
25 192 0.47% http://www.matamata-info.co.nz/clubs.htm
26 188 0.46% http://www.matamata-info.co.nz/longlands/
27 176 0.43% http://www.matamata-info.co.nz/countrylodge/
28 170 0.42% http://www.matamata-info.co.nz/firthtower/
29 167 0.41% http://search.xtramsn.co.nz/results.aspx
30 156 0.39% http://www.matamata-info.co.nz/MatamataClubInc/SportsSections.html
31 150 0.37% http://www.matamata-info.co.nz/horticulture.htm
32 148 0.37% http://www.matamata-info.co.nz/broadwaymotel/
33 140 0.35% http://www.matamata-info.co.nz/newlistings.htm
34 131 0.32% http://www.matamata-info.co.nz/map.html
35 118 0.29% http://www.matamata-info.co.nz/hinuera/
36 115 0.28% http://www.matamata-info.co.nz/MatamataClubInc/
37 107 0.26% http://www.matamata-info.co.nz/farmstay/
38 105 0.26% http://www.matamata-info.co.nz/cottage/
39 104 0.26% http://www.matamata-info.co.nz/jaggers/
40 101 0.25% http://www.matamata-info.co.nz/education.html
41 95 0.23% http://www.matamata-info.co.nz
42 90 0.22% http://www.horsetalk.co.nz/arabianz/studs.shtml
43 90 0.22% http://www.matamata-info.co.nz/FESTIVALofFLOWERS/
44 89 0.22% http://www.matamata-info.co.nz/pohlen/
45 86 0.21% http://www.matamata-info.co.nz/countrylodge/staff.html
46 85 0.21% http://www.matamata-info.co.nz/enquiry.html
47 81 0.20% http://www.matamata-info.co.nz/landforsale/
48 75 0.19% http://www.matamata-info.co.nz/valuer/
49 69 0.17% http://honyaku.yahoofs.jp/url_result
50 69 0.17% http://search.xtramsn.co.nz/results.asp
51 67 0.17% http://www.matamata-info.co.nz/health-retirement.htm
52 65 0.16% http://www.matamata-info.co.nz/tiraumotorinn/
53 64 0.16% http://www.matamata-info.co.nz/countrylodge/photos.html
54 59 0.15% http://www.google.com.au/search
55 59 0.15% http://www.matamata-info.co.nz/MatamataClubInc/restaurant.html
56 58 0.14% http://www.matamata-info.co.nz/MatamataClubInc/newsletter.html
57 55 0.14% http://www.google.co.uk/search
58 54 0.13% http://www.golfguide.co.nz/dist4.htm
59 54 0.13% http://www.matamata-info.co.nz/troutfishingfarmstay/
60 46 0.11% http://www.matamata-info.co.nz/SouthernBelleGrowers/tours.html
61 45 0.11% http://images.google.co.nz/imgres
62 42 0.10% http://au.search.yahoo.com/search
63 37 0.09% http://z3.invisionfree.com/doaonline/index.php
64 35 0.09% http://search.msn.com/results.aspx
65 35 0.09% http://www.matamata-info.co.nz/news.html
66 34 0.08% http://search.atomz.com/search/
67 34 0.08% http://www.matamata-info.co.nz/newsletters.html
68 31 0.08% http://images.google.com/imgres
69 31 0.08% http://www.matamata-info.co.nz/MatamataClubInc/entertainment.html
70 31 0.08% http://www.matamata-info.co.nz/SouthernBelleGrowers/links.html
71 31 0.08% http://www.newzealand.com/travel/sights-activities/scenic-highlights/scenic-views/scenic-highlight-details.cfm/businessid/63671
72 29 0.07% http://www.matamata-info.co.nz/longlands/newsletter.html
73 29 0.07% http://www.matamata-info.co.nz/shopping.html
74 29 0.07% http://www.morrinsville-info.co.nz/classifieds.html
75 28 0.07% http://search.yahoo.com/search
76 24 0.06% http://www.horseland.com/Scripts/HOME.asp
77 24 0.06% http://www.matamata-info.co.nz/builder/
78 24 0.06% http://www.nzpropertyforsale.co.nz/resources/
79 23 0.06% http://www.feijoa.org.nz/links.html
80 23 0.06% http://www.matamatanz.co.nz/accommodation.shtml
81 22 0.05% http://www.google.de/search
82 22 0.05% http://www.matamata-info.co.nz/theranges/
83 20 0.05% http://images.search.yahoo.com/search/images/view
84 20 0.05% http://www.tearoha-info.co.nz/classifieds.html
85 19 0.05% http://66.249.93.104/translate_c
86 19 0.05% http://72.14.235.104/search
87 19 0.05% http://cc.msnscache.com/cache.aspx
88 19 0.05% http://www.google.ca/search
89 19 0.05% http://www.mpdc.govt.nz/Community Info/menu.htm
90 18 0.04% http://toolbar.google.com/command/return
91 17 0.04% http://images.google.co.uk/imgres
92 17 0.04% http://matamata-info.co.nz/
93 17 0.04% http://www.google.nl/search
94 17 0.04% http://www.newzealand.com/travel/destinations/regions/regions-vic-details.cfm
95 17 0.04% http://www.tearohapools.co.nz/links/
96 16 0.04% http://www.thames-info.co.nz/classifieds.html
97 15 0.04% http://s3.invisionfree.com/doaonline/ar/t3824.htm
98 15 0.04% http://search.xtramsn.co.nz/spresults.aspx
99 15 0.04% http://www.greatnewzealand.co.nz/Directory/53:Other_Areas_Waikato
100 14 0.03% http://matamata-info.co.nz/countrylodge/
101 14 0.03% http://search.ninemsn.com.au/results.aspx
102 12 0.03% http://www.matamata-info.co.nz/funerals/
103 12 0.03% http://www.matamataclub.co.nz/
104 12 0.03% http://www.pfthjr.net
105 11 0.03% http://images.google.com.au/imgres
106 11 0.03% http://translate.google.com/translate_c
107 11 0.03% http://www.google.co.nz/
108 10 0.02% http://64.233.179.104/translate_c
109 10 0.02% http://www.google.co.jp/search
110 10 0.02% http://www.horseweb.com/links/Breeds_Breeders/Arabian/index3.htm
111 9 0.02% http://translate.google.com/translate
112 9 0.02% http://www.matamata-info.co.nz/farmstay
113 9 0.02% http://www.matamataweb.co.nz/accommodation.html
114 9 0.02% http://www.nzyourway.com/region.asp
115 8 0.02% http://www.ahsa.asn.au/stud/memview.php
116 8 0.02% http://www.hortnz.co.nz/links/links_vegetables.html
117 8 0.02% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/151348/activityite
118 8 0.02% http://www.nzs.com/cgi-links/rocketsearch.cgi
119 8 0.02% http://www.nzsearch.co.nz/category.aspx
120 8 0.02% http://www.nzsearch.co.nz/search.aspx
121 7 0.02% http://en.wikipedia.org/wiki/Matamata
122 7 0.02% http://images.google.de/imgres
123 7 0.02% http://matamata-info.co.nz/workmans/
124 7 0.02% http://www.google.com.br/search
125 7 0.02% http://www.homes.co.kr/search.php
126 7 0.02% http://www.matamata-info.co.nz/TirauGolfClub
127 7 0.02% http://www.matamata-info.co.nz/tiraumotorinn
128 7 0.02% http://www.morrinsville-info.co.nz/shopping.html
129 7 0.02% http://www.searchnz.co.nz/cgi-bin/search
130 7 0.02% http://www.searchnz.co.nz/search.aspx
131 7 0.02% http://www.tearoha-info.co.nz/shopping.html
132 6 0.01% http://66.94.231.168/search/cache
133 6 0.01% http://images.google.cl/imgres
134 6 0.01% http://images.google.com.sg/imgres
135 6 0.01% http://search.xtramsn.co.nz/previewx.aspx
136 6 0.01% http://www.google.com.sg/search
137 6 0.01% http://www.matamata-info.co.nz/SouthernBelleGrowers
138 6 0.01% http://www.matamata-info.co.nz/WaltonGolfClub/
139 6 0.01% http://www.matamata-info.co.nz/e-volution/
140 6 0.01% http://www.matamata-info.co.nz/pohlen
141 6 0.01% http://www.tki.org.nz/e/schools/graphical_search.php
142 6 0.01% http://www.watersons.co.nz/
143 5 0.01% http://images.google.ca/imgres
144 5 0.01% http://images.google.fr/imgres
145 5 0.01% http://search.msn.co.uk/results.aspx
146 5 0.01% http://www.google.co.in/search
147 5 0.01% http://www.google.com.my/search
148 5 0.01% http://www.google.com.tw/search
149 5 0.01% http://www.google.com/custom
150 5 0.01% http://www.google.it/search
151 5 0.01% http://www.horseland.com/Scripts/VOWNERSD.asp
152 5 0.01% http://www.matamata-info.co.nz/bayleys
153 5 0.01% http://www.matamata-info.co.nz/countrylodge
154 5 0.01% http://www.matamata-info.co.nz/funerals
155 5 0.01% http://www.matamata-info.co.nz/landforsale
156 5 0.01% http://www.matamata-info.co.nz/professionals
157 5 0.01% http://www.matamata-info.co.nz/totara_springs
158 5 0.01% http://www.matamata-info.co.nz/troutfishingfarmstay
159 4 0.01% http://babel.altavista.com/babelfish/tr
160 4 0.01% http://images.ask.com/fr
161 4 0.01% http://images.google.co.in/imgres
162 4 0.01% http://images.google.nl/imgres
163 4 0.01% http://s3.invisionfree.com/doaonline/index.php
164 4 0.01% http://search.mywebsearch.com/mywebsearch/AJmain.jhtml
165 4 0.01% http://www.google.com.ph/search
166 4 0.01% http://www.google.es/search
167 4 0.01% http://www.google.fi/search
168 4 0.01% http://www.homes.co.kr
169 4 0.01% http://www.horseland.com/Scripts/vownersd.asp
170 4 0.01% http://www.matamata-info.co.nz/FESTIVALofFLOWERS
171 4 0.01% http://www.matamata-info.co.nz/MatamataClubInc
172 4 0.01% http://www.matamata-info.co.nz/OrakaWapiti
173 4 0.01% http://www.matamata-info.co.nz/belmont-farm/stud.html
174 4 0.01% http://www.matamata-info.co.nz/broadwaymotel
175 4 0.01% http://www.matamata-info.co.nz/cottage
176 4 0.01% http://www.matamata-info.co.nz/education
177 4 0.01% http://www.matamata-info.co.nz/electrico
178 4 0.01% http://www.matamata-info.co.nz/firthtower
179 4 0.01% http://www.matamata-info.co.nz/hinuera
180 4 0.01% http://www.matamata-info.co.nz/jaggers
181 4 0.01% http://www.matamata-info.co.nz/jellicoe-farmstay
182 4 0.01% http://www.matamata-info.co.nz/longlands
183 4 0.01% http://www.matamata-info.co.nz/stocker
184 4 0.01% http://www.matamata-info.co.nz/valuer
185 4 0.01% http://www.matamata-info.co.nz/workmans
186 4 0.01% http://www.matamataclub.co.nz
187 4 0.01% http://www.newzealand.com/travel/sights-activities/activities/related-services/operator-details.cfm/businessactivityid/154914/a
188 4 0.01% http://www.nzpages.co.nz/agriculture_and_horticulture/horses/2/a/
189 4 0.01% http://www.pinson.nl/vakantiewoningen_nieuw-zeeland.htm
190 4 0.01% http://www.tourism.net.nz/region/waikato/waikato---matamata/visitor-information/destination-information/other-links1.html
191 4 0.01% http://www.yellowpages.co.nz/Pages/Search/Results/0,2878,a6001_c986_l0_m0,00.html
192 3 0.01% http://communities.co.nz/home/Waikato.cfm
193 3 0.01% http://images.google.com.mx/imgres
194 3 0.01% http://images.uk.ask.com/fr
195 3 0.01% http://uk.ask.com/web
196 3 0.01% http://websearch.optusnet.com.au/search
197 3 0.01% http://www.ask.com/web
198 3 0.01% http://www.bugpacific.com/destinations/nz-waikato.html
199 3 0.01% http://www.cantabria.co.nz/index.html
200 3 0.01% http://www.google.co.za/search
201 3 0.01% http://www.google.com.mx/search
202 3 0.01% http://www.google.ie/search
203 3 0.01% http://www.greatnewzealand.co.nz/Directory/16:Waikato
204 3 0.01% http://www.greatnewzealand.co.nz/search.php
205 3 0.01% http://www.hydraulink.co.nz/nzregion21.htm
206 3 0.01% http://www.luguol.com/electrico/electrico.html
207 3 0.01% http://www.newzealand.com/travel/sights-activities/activities/related-services/operator-details.cfm/businessactivityID/154914/A
208 3 0.01% http://www.newzealand.com/travel/sights-activities/scenic-highlights/scenic-views/sh-hobbiton.cfm/searchcontext/0.html
209 3 0.01% http://www.newzealand.com/travel/zh/destinations/regions/waikato/waikato-dont-miss.cfm
210 3 0.01% http://www.nzpages.co.nz/search.html
211 3 0.01% http://www.piperpat.co.nz/NZLinks/NZFloraFaunaAgriculture/DeerFarming/tabid/3685/Default.aspx
212 3 0.01% http://www.tearoha-info.co.nz/
213 3 0.01% http://www.waikatogolf.co.nz/index.asp
214 2 0.00% http://216.109.125.130/search/cache
215 2 0.00% http://66.102.7.104/search
216 2 0.00% http://66.249.93.104/search
217 2 0.00% http://72.14.203.104/search
218 2 0.00% http://ahsa.asn.au/stud/memview.php
219 2 0.00% http://aolsearch.aol.co.uk/web.adp
220 2 0.00% http://communities.co.nz/Waikato/d_accommodation.cfm
221 2 0.00% http://hk.search.yahoo.com/search
222 2 0.00% http://images.google.com.bo/imgres
223 2 0.00% http://images.google.com.co/imgres
224 2 0.00% http://images.google.com.my/imgres
225 2 0.00% http://images.google.it/imgres
226 2 0.00% http://images.google.pl/imgres
227 2 0.00% http://images.google.pt/imgres
228 2 0.00% http://intranet.aglw.org/referrals/referralslist.php
229 2 0.00% http://matamata-info.co.nz/health-retirement.htm
230 2 0.00% http://no.wikipedia.org/wiki/Matamata
231 2 0.00% http://random.yahoo.com/fast/ryl
232 2 0.00% http://search.msn.co.kr/results.aspx
233 2 0.00% http://search.msn.com/previewx.aspx
234 2 0.00% http://search.mywebsearch.com/mywebsearch/GGimage.jhtml
235 2 0.00% http://search.yahoo.co.jp/search
236 2 0.00% http://sidesearch.lycos.com/results.php
237 2 0.00% http://uk.search.yahoo.com/search
238 2 0.00% http://utazas.com/utazas/manual/linx/linx.php
239 2 0.00% http://www.answerbus.com/cgi-bin/answer.cgi
240 2 0.00% http://www.carenews.co.kr
241 2 0.00% http://www.cni-kindergarten.org.nz/rawhiti.htm
242 2 0.00% http://www.cs.waikato.ac.nz/~telphick/food.html
243 2 0.00% http://www.datashaping.com/web_rankings.shtml
244 2 0.00% http://www.dogpile.com/info.dogpl/search/web/wapiti
245 2 0.00% http://www.eldernet.co.nz/Facilities/Hospice/Pohlen_Hospital/Service/DisplayService/FaStID/1821
246 2 0.00% http://www.energize.co.nz/service/homeservices.htm
247 2 0.00% http://www.golfstays.co.nz/golf_course_detail.php
248 2 0.00% http://www.google.ch/search
249 2 0.00% http://www.google.co.id/search
250 2 0.00% http://www.google.com.au/


Link Building for Top Search Engine Placement (Part 1)

High search engine rankings can no longer be gained just by having a well designed website with the appropriate metatags. There are now numerous factors that are taken into consideration when determining the ranking of your website and one to be taken very seriously is the external links to your website.

Links to your site are not the most important factor in determining your ranking and your site will still have to be well-optimised to rank well, however, when all else is equal (i.e. when your competitors also have well-optimised sites) this can be the determining factor between being found and being buried in the search engine rankings.

Links That Work
The first consideration you have to make in your link-building efforts is who should be linking to you and whom you should link to. These are two separate considerations and despite the fact that you will be working on both at the same time, they must be considered independently.

Who Should Link To You? (Incoming Links)
When you are looking for sites to link to you there are five considerations to be taken into account:

1) Do they compete with you? While you can try to request a link from a site that provides the same or similar products and services that you do, this is generally a waste of time that could be spent finding legitimate links from sites that would like to promote your product or service.

2) Does their site relate to your content? If you have a site promoting carpet cleaning products, a link from a hair salon will not be of much benefit. Google and the other major search engines look for content relationship when determining the value of a link. If the content of the two sites is totally unrelated the link is given very little weight if any. Focus only on attaining links from sites relevant to your own.

3) How does Google rate the site? Google has come out with a fantastic tool called the Google Toolbar. The advanced version of the toolbar includes the PageRank of the site you are currently visiting. Without getting into a long description of PageRank (see Google's definition), the higher the number the better (it is a ranking out of 10 where traditionally anything from 4 is good and anything above 6 is excellent. If Google rates the site well then the link will be more valued than from a site that Google rates poorly. When looking for links give more time and attention to those with PageRanks of 4 or higher. The Google Toolbar is a free download available from Google.

4) Will they require a reciprocal link? Whether the site will require a reciprocal link or not is a serious consideration. The more links to your site that you have that are not reciprocated the better. These links are given added weight. This area will be addressed further below.

5) How many links on the page? How many links are on the page that will link to you, and where your link will be placed is another serious consideration. If your link from their site will be on a page with 100 other links then the value of the link itself is greatly reduced. Also, whether your link will be on the top of the page or the bottom will also determine the value of the link itself.

This may be a lot to consider, however it can save you enormous amounts of time and frustration. People will often work for hours to attain a link from a site they like when in reality the site has a low PageRank and the link won't even carry much weight as far as search engine placement is concerned, although as a general rule any relevant inbound link will be of use. If you find a related site with a PageRank of 2 that is very simple to get a link from, it's well worth your time to do so given that the time taken is only about 5 minutes. Not all link building is this simple and it's in the more advanced efforts (email communications with the webmaster for example) that you will want to apply the above noted "rules".

Who Should You Link To? (Outgoing Links)
The question, "who should you link to?" is a very serious one and can have significant repercussions on your search engine placement. If you are linking to sites, this is your way of saying, "This site is highly relevant to mine and that my visitors will enjoy the content on it." For this reason the following three considerations should be made when determining whether reciprocal links are in your best interest. Factors of the website that should be considered when determining whether to link to that website are:

1) Is the site's content related to yours? Like incoming links (sites linking to you), the relevancy of the content on both sites should be high. If you have a number of links from your site to websites that are completely unrelated to you, the value of these links is negligible and further, will reduce the perceived value of your site.

2) Does the site compete with you? In this case it is your interests, not those of the other webmaster, which must be taken into account. Do you want to link to a site that provides the same or similar products/services as you? Unless the site is willing to reciprocate the link and they have a very high PageRank it is probably not wise to give your visitors the opportunity to go to the site of a competitor.

3) What is their PageRank? Many people falsely believe that any outbound link will hurt website placement. This is simply not the case. Poor link-building is the cause of this misconception, not the link itself. When you are determining whether to link to another site, take a look at the PageRank it has been assigned by Google. Like the boost this gives to your site in the incoming links, so too can this have a positive effect on your outbound links. If all of your outbound links are to highly regarded sites (by the search engines) and their content is relevant to yours then these links will help, and not hinder your rankings.

(Check next month's newsletter for Part 2 of "Link Building for Top Search Engine Placement")


Site of the Month is Totara Springs Christian Centre - and they receive a free direct click through and feature image from www.matamata-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990


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