Matamata Newsletter No. 123 - Google Rankings Dropped?

To read this newsletter online - CLICK HERE

www.matamata-info.co.nz

This is our final newsletter for 2009, so if you haven't done so already, we suggest it's time to add a festive touch to your website.
For just $15 + GST we will put an animated Christmas image on your index page and remove it again early in January - don't delay, do this now!!

Selling or buying a property or business?

www.nzpropertyforsale.co.nz

Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following three websites that carried out updates during November - CLICK ON THE IMAGES TO VIEW >>>>

November Stats - 11365 Pageviews from 5287 unique visitors.
November's top directories in order of popularity were -
www.matamata-info.co.nz/jellicoe-farmstay
www.matamata-info.co.nz/countrylodge
www.matamata-info.co.nz/TirauGolfClub
www.matamata-info.co.nz/pohlen
www.matamata-info.co.nz/workmans
www.matamata-info.co.nz/cottage
www.matamata-info.co.nz/southernbelleorchard

Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - ENQUIRY - ATTRACTIONS - INFORMATION - CLASSIFIEDS - REAL ESTATE - TIRAU

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.matamata-info.co.nz/classifieds.html was the 6th most visited directory on the site during November!! Take a look at our top ranking town websites >>>>

Google rankings dropped? Reasons and Remedies ...

(This article is more relevant to clients who have their own "domain name" websites, but there is useful information that can help ensure your Matamata directory website is also ranking well in Google)

Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Your website may have received a Google penalty and you may have to file a reinclusion request.

Reasons why your Google rankings might have dropped

There are several reasons that can cause a ranking drop:

You changed your website. After a website change, Google can temporarily downrank websites. This process has been described in a Google patent. In that case, you shouldn't have to worry about the ranking drop and you should get your old (or better) rankings back in time.

Other websites are better than yours. No website can keep its rankings forever. Your competitors might have built better webpages with better content and better inbound links. In that case, optimise your website content for your keywords and try to get better inbound links.

Google thinks that you use spam elements on your webpages and applied a penalty to your website. In that case, you have to file a reinclusion request.

How to find out if your website has been penalised

Carry out a search for your domain name on Google. If your website does not come as the first result, it's likely that it has been penalised.

If Google cannot find any page of your website if you search for "site:yourdomain.com" (replace yourdomain.com with your own domain name) then it is almost certain that your website has been penalised.

Remedies: what you can do to get your rankings back

Before you request that Google to reconsider your website, you should make sure that everything is OK with your site:

Fix all on-site issues that might have caused the problem.

If you use hidden text or nearly hidden text on your website then remove it.

If you use keyword lists or any other form of keyword stuffing on your webpages, then remove these elements.

Remove any unnecessary redirects, unrelated links and all duplicate pages.

Fix all off-site issues.

Off-site issues are often the reason for ranking penalties. If you participated in automated link exchange systems of if you paid a cheap overseas link building service to get links to your website then it's likely that these links have been flagged as spam links by Google.

Google does not like automated link systems at all. Try to make sure that these linking systems do not link anymore to your site.

If you purchased links to improve your rankings, try to get rid of these links. Google has officially stated that they consider paid links spam. Do not buy links.

How to file a reinclusion request

When you have removed all on-site and off-site elements that could have been flagged by Google, you can file a reinclusion request.

Keep your reinclusion request short and to the point. Be friendly and explain what exactly you have done to clean up your website.

Ranking drops can cost your business a lot of money. For that reason, you shouldn't use any search engine optimisation services that promise quick-fix solutions. If something looks too good, too inexpensive or too easy to be true then it probably isn't true.

If you use ethical search engine optimisation methods to optimise your website then you can be sure that your website gets high rankings without offending Google. It can take longer to get high rankings with ethical methods but you should also keep your high rankings much longer.

Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go):

Top 250 of 392 Total Referrers

# Hits Referrer

1 11839 49.92% - (Direct Request)

2 2157 9.10% http://www.matamata-info.co.nz/

3 574 2.42% http://www.google.co.nz/search

4 464 1.96% http://www.matamata-info.co.nz/accommodation.htm

5 420 1.77% http://www.matamata-info.co.nz/stocker/

6 398 1.68% http://www.matamata-info.co.nz/MatamataClubInc/

7 383 1.61% http://www.matamata-info.co.nz/pohlen/

8 373 1.57% http://www.matamata-info.co.nz/enquiry.html

9 370 1.56% http://www.matamata-info.co.nz/OrakaWapiti/

10 367 1.55% http://www.matamata-info.co.nz/attractions.htm

11 367 1.55% http://www.matamata-info.co.nz/information.htm

12 338 1.43% http://www.matamata-info.co.nz/TirauGolfClub/

13 332 1.40% http://www.matamata-info.co.nz/longlands/

14 321 1.35% http://www.matamata-info.co.nz/businesses.htm

15 312 1.32% http://www.matamata-info.co.nz/jaggers/

16 264 1.11% http://www.matamata-info.co.nz/jellicoe-farmstay/

17 260 1.10% http://www.yukiba.com/

18 237 1.00% http://www.matamata-info.co.nz/countrylodge/

19 224 0.94% http://www.matamata-info.co.nz/tirau.htm

20 219 0.92% http://www.matamata-info.co.nz/bayleys/

21 216 0.91% http://www.matamata-info.co.nz/countrylodge/staff.html

22 198 0.83% http://www.matamata-info.co.nz/sbofarmstay/

23 189 0.80% http://www.matamata-info.co.nz/education/

24 181 0.76% http://www.matamata-info.co.nz/southernbelleorchard/

25 168 0.71% http://www.matamata-info.co.nz/cottage/

26 148 0.62% http://www.matamata-info.co.nz/classifieds.html

27 131 0.55% http://www.matamata-info.co.nz/realestate.html

28 125 0.53% http://www.matamata-info.co.nz/totara_springs/

29 125 0.53% http://www.matamata-info.co.nz/workmans/

30 124 0.52% http://www.google.com/search

31 103 0.43% http://www.matamata-info.co.nz/countrylodge/photos.html

32 72 0.30% http://www.matamata-info.co.nz/health-retirement.htm

33 62 0.26% http://www.matamata-info.co.nz/equine.html

34 60 0.25% http://www.bing.com/search

35 57 0.24% http://www.matamata-info.co.nz/clubs.htm

36 51 0.22% http://www.google.com.au/search

37 51 0.22% http://www.matamatanz.co.nz/places-to-stay

38 49 0.21% http://www.matamata-info.co.nz/e-volution/

39 48 0.20% http://www.matamata-info.co.nz/longlands/newsletter.html

40 46 0.19% http://www.matamata-info.co.nz/horticulture.htm

41 45 0.19% http://www.matamata-info.co.nz/map.html

42 43 0.18% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/activityite

43 42 0.18% http://matamata-info.co.nz/

44 40 0.17% http://nz.search.yahoo.com/search

45 33 0.14% http://www.matamata-info.co.nz/hinuera/

46 31 0.13% http://www.matamata-info.co.nz/newlistings.htm

47 29 0.12% http://www.matamata-info.co.nz/newsletters.html

48 28 0.12% http://www.google.co.nz/url

49 25 0.11% http://images.google.co.nz/imgres

50 25 0.11% http://www.matamata-info.co.nz/education.html

51 25 0.11% http://www.matamata-info.co.nz/news.html

52 22 0.09% http://www.google.co.uk/search

53 21 0.09% http://matamata-info.co.nz/countrylodge/

54 20 0.08% http://www.tourism.net.nz/listings/frame/accommodation/32296

55 19 0.08% http://images.google.com/imgres

56 19 0.08% http://images.search.yahoo.com/images/view

57 19 0.08% http://www.matamata-info.co.nz/landforsale/

58 18 0.08% http://www.matamata-info.co.nz/MatamataClubInc/MMC.css

59 17 0.07% http://translate.googleusercontent.com/translate_c

60 15 0.06% http://www.longlands.co.nz/links.html

61 14 0.06% http://matamata-info.co.nz/health-retirement.htm

62 12 0.05% http://au.yhs.search.yahoo.com/avg/search

63 11 0.05% http://cc.bingj.com/cache.aspx

64 11 0.05% http://www.google.com.sg/search

65 11 0.05% http://www.matamata-info.co.nz

66 11 0.05% http://www.netvibes.com/lexapro

67 10 0.04% http://www.matamata-info.co.nz/robots.txt

68 9 0.04% http://matamata-info.co.nz/scripts/ac_runactivecontent.js

69 8 0.03% http://matamata-info.co.nz/robots.txt

70 8 0.03% http://search.atomz.com/search/

71 8 0.03% http://www.matamata-info.co.nz/scripts/ac_runactivecontent.js

72 7 0.03% http://www.matamatanz.co.nz/eating-out

73 7 0.03% http://www.netvibes.com/online_casinos

74 7 0.03% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193375/activityite

75 7 0.03% http://www.nzsearch.co.nz/search.aspx

76 6 0.03% http://www.google.co.in/search

77 6 0.03% http://www.hortnz.co.nz/Overview/About-Us/Links.htm

78 6 0.03% http://www.workmanscafebar.cjb.net/

79 6 0.03% http://yellow.co.nz/search/waikato/gardens+and+gardening-2.html

80 5 0.02% http://74.125.155.132/search

81 5 0.02% http://au.search.yahoo.com/search

82 5 0.02% http://legalmoneynow.info/

83 5 0.02% http://us.mg203.mail.yahoo.com/dc/blank.html

84 5 0.02% http://www.cantabria.co.nz/

85 5 0.02% http://www.golf.co.nz/clubs/index.cfm

86 5 0.02% http://www.google.ca/search

87 5 0.02% http://www.google.co.nz/hws/search

88 5 0.02% http://www.google.de/search

89 5 0.02% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193371/activityite

90 4 0.02% http://cheaplaptops.buy-cheap-discount.us

91 4 0.02% http://images.google.co.in/imgres

92 4 0.02% http://images.google.co.uk/imgres

93 4 0.02% http://images.google.com/images

94 4 0.02% http://maps.google.co.nz/maps/place

95 4 0.02% http://matamata-info.co.nz/workmans/

96 4 0.02% http://production.newzealand.com/travel/ja/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/a

97 4 0.02% http://search.aol.co.uk/aol/search

98 4 0.02% http://search.conduit.com/Results.aspx

99 4 0.02% http://tahatai29.wikispaces.com/Courtney

100 4 0.02% http://whois.domaintools.com/matamata-info.co.nz

101 4 0.02% http://www.google.co.nz/

102 4 0.02% http://www.google.com.my/url

103 4 0.02% http://www.google.com/url

104 4 0.02% http://www.google.nl/search

105 4 0.02% http://www.matamata-info.co.nz/newsletter112.htm

106 4 0.02% http://www.matamata-info.co.nz/totara_springs/totara_springs_logo.gif

107 4 0.02% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370.html

108 4 0.02% http://www.newzealand.com/travel/ja/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/activity

109 4 0.02% http://www.nzs.com/region/waikato/matamata/travel/accommodation/farmstays/

110 4 0.02% http://www.nzs.com/travel/accommodation/farmstays/

111 4 0.02% http://www.oraka-deer.co.nz/links.html

112 4 0.02% http://www.poletopole.co.nz/our-growers/

113 4 0.02% http://www.tearohanz.co.nz/accommodation-cottages

114 4 0.02% http://yellow.co.nz/search.ds

115 3 0.01% http://127.0.0.1:4664/preview

116 3 0.01% http://honyaku.yahoofs.jp/url_result

117 3 0.01% http://images.google.ro/imgres

118 3 0.01% http://search.mywebsearch.com/mywebsearch/AJmain.jhtml

119 3 0.01% http://search.yahoo.co.jp/search

120 3 0.01% http://weblinks.newzealand.co.nz/pages/Travel___Tourism/Tourist___Holiday_Accommodation/Farmstays___Homestays/index.html

121 3 0.01% http://www.google.co.nz/imgres

122 3 0.01% http://www.google.com.gh/search

123 3 0.01% http://www.google.com/

124 3 0.01% http://www.infohelp.co.nz/hort.html

125 3 0.01% http://www.matamata-info.co.nz/newsletter122.htm

126 3 0.01% http://www.nzlifelonglearning.com/links/tirau-links.html

127 3 0.01% http://www.pinkpagesnet.com/newzealand/Travel/Accommodation/North_Island/Waikato/

128 3 0.01% http://www.prismainfo.ro

129 3 0.01% http://www.thames-info.co.nz/classifieds.html

130 3 0.01% http://www.top10000.info/wwwcomeandseech

131 3 0.01% http://yellow.co.nz/search/matamata/gardening-2.html

132 3 0.01% http://yellow.co.nz/search/waikato/orchard-1.html

133 2 0.01% http://directorynz.net/guide_cm1193_Restaurants_nz_1.html

134 2 0.01% http://en.wikipedia.org/wiki/Matamata

135 2 0.01% http://images.google.ca/imgres

136 2 0.01% http://images.google.co.kr/imglanding

137 2 0.01% http://images.google.co.za/imgres

138 2 0.01% http://images.google.com.au/imgres

139 2 0.01% http://images.google.lk/imgres

140 2 0.01% http://images.yandex.ru/yandsearch

141 2 0.01% http://majestic12.co.uk/bot.php

142 2 0.01% http://maps.google.co.nz/maps

143 2 0.01% http://md08.embarq.synacor.com/zimbra/mail

144 2 0.01% http://nl.wikipedia.org/wiki/Matamata_(Nieuw-Zeeland)

145 2 0.01% http://rotary-matamata.netfirms.com/

146 2 0.01% http://search.hp.my.aol.co.nz/aol/search

147 2 0.01% http://search.incredimail.com/

148 2 0.01% http://search.nzs.com/search

149 2 0.01% http://searchsight.com/35A8P255-Home-Life.html

150 2 0.01% http://sg.search.yahoo.com/search

151 2 0.01% http://startgoogle.startpagina.nl/

152 2 0.01% http://viagia.viacrarx.info

153 2 0.01% http://www.avantbrowser.com

154 2 0.01% http://www.babyfriendly.org.nz/bfnz/bf_hos_acc.html

155 2 0.01% http://www.cs.waikato.ac.nz/~telphick/food.html

156 2 0.01% http://www.eldernet.co.nz/Facilities/Hospital_Care/Pohlen_Hospital/Service/DisplayService/FaStID/1548

157 2 0.01% http://www.eldernet.co.nz/Facilities/Service/VacancyReport/DiHBID/50/STID/Facilities/Service/DisplayService

158 2 0.01% http://www.finda.co.nz/business/ac/south-waikato/golf/

159 2 0.01% http://www.finda.co.nz/business/c/hospitals/11/

160 2 0.01% http://www.golflinks.co.nz/golfcourse.php

161 2 0.01% http://www.google.ca/url

162 2 0.01% http://www.google.co.jp/search

163 2 0.01% http://www.google.com.br/search

164 2 0.01% http://www.google.com.hk/search

165 2 0.01% http://www.google.com.tw/search

166 2 0.01% http://www.google.com/cse

167 2 0.01% http://www.google.com/ie

168 2 0.01% http://www.google.de/url

169 2 0.01% http://www.google.fr/search

170 2 0.01% http://www.google.nl/url

171 2 0.01% http://www.google.se/search

172 2 0.01% http://www.hotfrog.co.nz/Companies/Mckenzie-Farm-Stay

173 2 0.01% http://www.hydroponics-links.com/Hydroponics-Shops-USA/page-5.html

174 2 0.01% http://www.karapirolodge.co.nz/index.asp

175 2 0.01% http://www.matamata-info.co.nz/aylesbury

176 2 0.01% http://www.matamata-info.co.nz/farmstay

177 2 0.01% http://www.matamata-info.co.nz/homestay

178 2 0.01% http://www.matamata-info.co.nz/shopping.html

179 2 0.01% http://www.matamata-info.co.nz/southernbelle

180 2 0.01% http://www.morrinsville-info.co.nz/classifieds.html

181 2 0.01% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/nodeid/129/

182 2 0.01% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/regionid/22

183 2 0.01% http://www.newzealand.com/travel/ja/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193371/activity

184 2 0.01% http://www.newzealand.com/travel/ja/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193375/activity

185 2 0.01% http://www.newzealand.com/travel/zhs/accommodation/accommodation-options/operator-details.cfm/businessactivityid/193370/activit

186 2 0.01% http://www.newzealandwebsites.com/Recreation_and_Sports/Snow_Sports/default.asp

187 2 0.01% http://www.nzlifelonglearning.com/links/matamata-links.html

188 2 0.01% http://www.nzpages.co.nz/travel_and_tourism/tour_operators/62/a/

189 2 0.01% http://www.nzs.com/region/waikato/business/trade/automotive/dealers/

190 2 0.01% http://www.nzs.com/region/waikato/matamata/business/trade/automotive/dealers/

191 2 0.01% http://www.nzsearch.co.nz/category.aspx

192 2 0.01% http://www.nzyourway.com/region.asp

193 2 0.01% http://www.pinkpagesnet.com/newzealand/Travel/Accommodation/North_Island/Waikato/index.html

194 2 0.01% http://www.piperpat.co.nz/NZLinks/NZBusiness/NZRealEstate/WaikatoRealEstate/tabid/3037/Default.aspx

195 2 0.01% http://www.piperpat.co.nz/NZLinks/NZFloraFaunaAgriculture/Horses/WaikatoHorses/tabid/3661/Default.aspx

196 2 0.01% http://www.searchnz.co.nz/search.aspx

197 2 0.01% http://www.thames-info.co.nz/shopping.html

198 2 0.01% http://www.waikatogolf.co.nz/index.php

199 2 0.01% http://www.wiferussian.org/

200 2 0.01% http://yellow.co.nz/companies/Rest-

201 2 0.01% http://yellow.co.nz/popular/Rest

202 2 0.01% http://yellow.co.nz/search/Waikato/Rest+home-1.html

203 2 0.01% http://yellow.co.nz/search/Waikato/country+lodge-1.html

204 2 0.01% http://yellow.co.nz/search/matamata/Retirement+Villages-1.html

205 2 0.01% http://yellow.co.nz/search/new+zealand/Hospitals-1.html

206 1 0.00% file:///D:/work/skincarewholesale/marketing/email/extract/71.htm

207 1 0.00% http://anonstillalive.com

208 1 0.00% http://au.ask.com/web

209 1 0.00% http://blackhatmoneymaker.com/http://xslt.alexa.com/site_stats/js/s/a

210 1 0.00% http://breastcanceraware.net

211 1 0.00% http://bugiduku.t35.com

212 1 0.00% http://ciagra.fildenafilrx.info/site_map.html

213 1 0.00% http://ciagra.sildenophilrx.info/site_map.html

214 1 0.00% http://cicepusu.t35.com

215 1 0.00% http://communities.co.nz/Home/Waikato.cfm

216 1 0.00% http://communities.co.nz/home/Waikato.cfm

217 1 0.00% http://coveteqo.co.cc/playonline

218 1 0.00% http://datingonline.sixpackget.com/

219 1 0.00% http://devhawk.net/PermaLink.aspx

220 1 0.00% http://easymoneyltd.info

221 1 0.00% http://en.wikipedia.org/wiki/List_of_schools_in_the_Waikato_Region

222 1 0.00% http://etskywarn.org/cms/node/28

223 1 0.00% http://etsubbs.etsu.edu/members/Buy+Ultram+Online+No+Prescription.aspx

224 1 0.00% http://freewithmovies.com

225 1 0.00% http://gahumi.justfree.com

226 1 0.00% http://golf.co.nz/clubs/index.cfm

227 1 0.00% http://images.ask.com/fr

228 1 0.00% http://images.devilfinder.com/go.php

229 1 0.00% http://images.google.co.id/imgres

230 1 0.00% http://images.google.co.ma/imgres

231 1 0.00% http://images.google.com.br/imgres

232 1 0.00% http://images.google.com.tr/imgres

233 1 0.00% http://images.google.com.vn/imgres

234 1 0.00% http://images.google.mv/imgres

235 1 0.00% http://images.google.ru/imglanding

236 1 0.00% http://images.yandex.ua/yandsearch

237 1 0.00% http://ishug.is/members/Alprazolam-NO-PRESCRIPTION-required.aspx

238 1 0.00% http://it.wikipedia.org/wiki/Matamata

239 1 0.00% http://jqako.rack111.com

240 1 0.00% http://kaffeevollautomaten.blogspot.com

241 1 0.00% http://lexeru.rack111.com

242 1 0.00% http://mail.google.com/mail/

243 1 0.00% http://makewithmoney.com

244 1 0.00% http://malaysia.search.yahoo.com/search

245 1 0.00% http://maps.google.co.uk/maps

246 1 0.00% http://maps.google.com/maps/place

247 1 0.00% http://maps.google.nl/maps/place

248 1 0.00% http://md15.embarq.synacor.com/zimbra/h/search

249 1 0.00% http://mipagina.univision.com/diazepam54t

250 1 0.00% http://my.pantagraph.com/Klonopinonlineovernight/blog