To read this newsletter online - CLICK HERE

Find Us On Facebook Find Us On Facebook

It's December ... so, if you haven't already done so, now is the time to add a festive touch to your website.
For just $15 + GST we will put an animated Christmas image on your listing (together with message if required) and remove it again early in January - don't delay, do this now!!


Selling or buying a property or business?

Our free click-through in the newsletters of - - - goes to Mana-Nui Motel - Whitianga - a new website on together with 3 websites that carried out updates during November - CLICK ON THE IMAGES TO VIEW >>>>

Mana-Nui Motel - Whitianga - Coromandel Peninsula
Cotswold Cottage Bed & Breakfast - Thames
Jaggers - Fashion Retailers - Matamata
Education in Morrinsville

November Stats - 13575 Pageviews from 5517 unique visitors
November's top directories in order of popularity were -

Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - INFORMATION - ATTRACTIONS - CLASSIFIEDS - ENQUIRY - REAL ESTATE - EQUINE.

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 5th most visited directory on the site during November!!   Take a look at our top ranking town websites >>>>
Ten Ways To Build Integrity Using Your Website

Building Trust with your websiteWhat is integrity? According to the dictionary, in short, it means “honesty”.

It is important that visitors can trust and believe what your website says, so here are 10 ways to achieve this.

1. Authenticate that the information on your website is accurate.

You can do this by getting third party support for the information you present. When you give links to your source material, even if people don't go to those links, you are showing your confidence and trust in what you're giving out.

2. Show visitors that your business is real ...

In this era of scams, inaccuracies and lies, it is important to display a physical address, photos of products and/or premises and a legitimate website for your organisation – simple ways to show your integrity.

3. Do you have experts on your staff?

Be sure to give their endorsement. Visitors want to be sure that your business is a respected organisation. Don't link with sites that are not credible as this could have a negative effect on your business simply by association.

4. Confirm that your experts are honest and trustworthy.

Show who they are through using videos (linking to YouTube videos is cost-effective and simple), images or detailing qualifications. If applicable, let visitors see that the leadership and training within your organisation is solid and true. Always promote the value of your staff or connections.

5. Clearly display your contact information.

You are running a business, so potential customers/clients need to be able to easily get in contact with you via email or phone, so it should only take one step on your website to display this information.

6. Make sure your website portrays your business in a professional way.

Your website should reflect your business exactly in the way you want it portrayed. Remember you have just seconds to gain the attention of someone who is surfing the net.

7. Your website should be easy to use.

Research shows that if it is difficult for someone to manoeuvre around and see all there is to see, they will not stay long and probably will not return.

8. Update your content regularly

This is one of the most important ways to ensure the success of your website – not only do search engines give more credibility to regularly updated websites, but visitors are more likely to return if they know that the content is regularly updated with fresh new information – remember your website is like a shop front – are you going to continue visiting a shop that has nothing new to show you?  How long is it since you had your website updated?  If you don’t know the answer to this question, now is the time to update!!

9. Use promotional advertisements/banners in moderation.

Remember you are branding your business, so try not to inundate visitors with too many promotions and advertisements. Visitors are more likely to return if they perceive your website to contain genuine and informative content.

10. Avoid mistakes, no matter how small ...

Spelling and typing errors together with broken links can seriously damage a website’s credibility.


Implementing these ten simple, common sense suggestions, and ensuring that you are consistent with your efforts, will make your website more likely to be visited frequently, your visitors should increase and your search engine rankings should improve.

As with everything in business (and life in general), consistency is the key. Having a “burst of inspiration” for a month or two is not a recipe for success – keep at it and you will see results!

If you know of a business or organisation that would benefit from having a listing on - ask them to contact us and if they proceed with a website we will credit your account with $100 - make sure they let us know it was you who made the recommendation!
Site of the Month is Matamata Country Lodge - and they receive a free direct click through and feature image from to their website.
It's December ... so, if you haven't already done so, now is the time to add a festive touch to your website.
For just $15 + GST we will put an animated Christmas image on your listing (together with message if required) and remove it again early in January - don't delay, do this now!!

******** We will be available normal business hours over the Christmas period apart from 6-10 December (inclusive) when our office will be closed. ********

As this is our last newsletter for 2010 we would like to wish you all the best for the festive season!!

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990


<< Click Here >>

Follow 4nzgifts on Twitter

Christmas Gifts Galore

Don't want to receive our monthly newsletters any longer? Click Here to Unsubscribe