Selling or buying a property or business?

Our free click-through in the newsletters of - - - - the following websites that carried out updates during January - CLICK ON THE IMAGES TO VIEW >>>>

Coastal Motor Lodge & Cottages
Cotswold Cottage Bed & Breakfast - Thames
Te Mata Lodge
Anna's Whare, Cottages & Motel


January Stats - 16569 Pageviews from 6048 unique visitors
January's top directories in order of popularity were -

Our most visited index pages, in order of popularity were: /newsletter135.htm - ACCOMMODATION - BUSINESSES - ENQUIRY - ATTRACTIONS - CLASSIFIEDS - INFORMATION - CLUBS - REAL ESTATE - EDUCATION.

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 6th most visited directory on the site during January!!   Take a look at our top ranking town websites >>>>
Top Traffic Sources For Your Website

Building Trust with your websiteTraffic is undoubtedly the most important aspect of running a website because traffic is your website’s lifeblood and without traffic your site would be rendered useless!

Traffic is king!

Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Whether your site gets 50 visitors, 200 visitors or 1000 visitors a day, a site that’s getting 50 visitors can be just as effective as a site getting 1000 visitors a day as it is all to do with the quality of the traffic and how it converts to revenue for your business and of course the amount of revenue you receive from each “successful” visitor.

Regardless, you have to get that traffic in the first place if you want your website to produce results. The more traffic you have, usually in my experience, the more you will successful your website will be. Since traffic is very important it is imperative to study your website stats to see exactly where your traffic is coming from. This way you can keep on top of what produces the quality traffic and how to get it.

Listed below are the most important traffic sources and/or marketing techniques that we recommend to get traffic to your website.

1. Search Engine Optimisation and the Search Engines

The majority of the traffic to websites comes from the search engines and mainly Google. It is important that your website contains targeted keyword phrases that strongly reflect your product/s or service/s to ensure that you get the best quality traffic to your website – visitors that are actually looking for the product/s or service/s that your are offering.  Take a look, for a start, at the index/home page of your website – does the page include strong, keyword rich phrases which clearly describe what you are offering?  If not, talk to us about rectifying this.  Get the SEO right and ensure you have a lot of quality one-way links from related sites and you will get the traffic.

Another proven tactic is to consider your website as a long-term business which you will keep building for years.  Don’t just sit on a website that is 1 to 10 pages – keep adding pages of quality content and you should get plenty of quality visitors in return.  Our contract client – is a fine example of what can be achieved with the regular addition of quality content (this site contains close to 700 pages) – this website regularly has over 10,000 visitors a month viewing over 30,000 pages!

2. Article Marketing

Another very effective way to attract quality traffic to your website/s is article marketing. Just write short articles related to your site's keywords and place your keyworded links in the resource box. Distribute these articles all over the web.  Here is a link to a previous newsletter with more information on how to go about this << Using Press Releases to Drive Traffic to Your Website >>. Article marketing is still one of the most effective ways to get quality traffic, so why not give it a go.

3. PPC - Pay Per Click Advertising

This can be very expensive but PPC can be a quick way to get quality traffic to your website. Just be careful and approach it with caution until you find campaigns which work for you - then scale them up.

Microsoft Adcenter and Yahoo Marketing have now joined forces and this could be worth a try.  Google Adwords is probably more effective but they are not easy to work with and have become very expensive for anything but “niche/uncommon” keywords. But if you have the resources, don't rule out Adwords or any of the PPC programs.

4. Social Media Sites

From Facebook to Twitter to LinkedIn, social media sites can provide a lot of traffic and word of mouth advertising for your website. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. Also YouTube videos can also bring in targeted traffic. Don't ignore these social media and video sites in your traffic strategies.

5. Email Marketing and Follow-up Lists

Mailing lists provide a major source of "repeat visitors" to websites. You should constantly work on increasing your mailing database lists for on-going follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.

Of course, there are many more traffic sources such as Press Releases, Banner Ads, RSS Feeds, Off-line Advertising ... and if you have your own products to promote, affiliates and joint ventures will provide valuable sources of traffic to your website.

Check out your website now and see what you can do to improve the traffic you are getting!

Below are the top 20 search words and phrases that our visitors are typing into the search engines to find (there were 106 in total used during January with many searches relevant to our current advertisers, but not good for those businesses are "missing out"):

If you know of a business or organisation that would benefit from having a listing on - ask them to contact us and if they proceed with a website we will credit your account with $100 - make sure they let us know it was you who made the recommendation!


Top 20 of 106 Total Search Strings
# Hits Search String
1 19 11.52% matamata
2 17 10.30% matamata new zealand
3 3 1.82% hydroponic orchard
4 3 1.82% nz growers of capsicum
5 3 1.82% southern belle growers packhouse
6 2 1.21% christian camps in new zealand
7 2 1.21% farm stay in matamata
8 2 1.21% hobbiton accommodation matamata
9 2 1.21% jellicoe road stables ~ bed
10 2 1.21% matamata country lodge
11 2 1.21% matamata country lodge nz
12 2 1.21% matamata map
13 2 1.21% matamata maps
14 2 1.21% matamata new zealand cafe and restaurant
15 2 1.21% matamata new zealand map
16 2 1.21% matamata nz
17 2 1.21% matamata real estate
18 2 1.21% matamata shopping
19 2 1.21% matamata stay
20 2 1.21% matamata weather

Site of the Month is Southern Belle Orchard - and they receive a free direct click through and feature image from to their website.

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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Valentine's Day - 14 February 2011

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