<< Click Here >>

Follow 4nzgifts on Twitter

Gifts for children

Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following website that was updated during February - CLICK ON THE IMAGE TO VIEW >>>>
Cotswold Cottage
Please check your website to see what information needs updating ... maybe it's time for an image change ($12 + GST) or to add something exciting and new!

February Stats - 18557 Pageviews from 5612 unique visitors.
February's top directories in order of popularity were -


How website changes impact on search engine rankings

It's a no-brainer that changes on your webpages impact the position of your website on search engines, and this is a topic that we regularly "harp on" about. However, it's not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers.


Several search engine patents deal with the changes on your site

Google published a patent that described how the changes on your webpages influence the rankings of your site 6 years ago, and this patent was recently updated. Last month, Microsoft was also granted another patent that discusses the influence of webpage changes on search engine rankings.

This new patent shows which elements on your webpages might be monitored by search engines.

Which web page elements are monitored by search engines?

According to the new patent, changes of the following webpage elements can influence the position of the page in the search results:

  • Keywords that are included in a webpage.
  • Keywords that are associated with a webpage
  • The anchor texts that are used in links on the page.
  • The colors and the sizes of images on the page.
  • The position of text or images on the page.
  • The frequency of document changes over time.
  • The amount of the webpage content that has been changed.
  • Tags that are assigned to the page.
  • Search queries that are used to find the page.

How exactly do changes in these elements influence the rankings of a page?

According to the patent, searches are classified into the two categories "informational" and "navigational". The effect of the webpage changes depends on the category of a search query.

A navigational query is a query that is used to find a particular site. For example, a search for "NZ Herald" will lead to the home page of the site. Examples for information queries are "how do I plaster gib?" or "who won the 2011 Grammy Awards"?

If the searcher is looking for information about a recent event (2011 Grammy Awards) then pages that recently added the keyword could be boosted in the search results.

For navigational queries, pages with static content might get a boost. This methods works fine with some type of sites but it could cause problems with home pages that update their contents regularly (for example NZ Herald).

What does this mean to your website?

This patent was granted to Microsoft but it's likely that Google uses similar methods. Search engines don't just look at the current version of your website.

They also remember how it was in the past. The changes on your website could indicate a change of ownership, they could indicate that you try to keep your website up-to-date, they could be a signal for spam and more.

When you change your webpages, consider which signal you might be sending to search engines.

When you optimise the pages of your website, do not optimise a page that already has high rankings for one of your keywords. Better to optimise another page of your site for the new keyword.

The more pages of your website you optimise, the better. Optimise different pages of your website for different but related keywords to show search engines that your website is relevant to a particular topic.

Keep some of the pages fresh and leave others as they are to offer search engines different kind of pages for different search queries.

Some extra statistical info:
The information below shows us the top 10 entry, and exit pages for
www.matamata-info.co.nz. As expected the index page ranks No. 1 and also, not surprisingly includes some of our top sites and many of our indexes. The exit pages are an indication that the visitor has found what they are looking for and exited via that page. (You can visit these pages by clicking on the links below). We can also see that almost 80% of visitors are going directly to the pages with the information they require and bypassing the index page and just over 13% of visitors are leaving via the index page.
If you know of a business or organisation that would benefit from having a listing on www.matamata-info.co.nz - ask them to contact us and if they proceed with a website we will credit your account with $100 - make sure they let us know it was you who made the recommendation!


Top 10 of 98 Total Entry Pages
# Hits Visits URL
1 1433 4.86% 926 20.29% /
2 362 1.23% 236 5.17% /enquiry.html
3 3030 10.28% 184 4.03% /newsletter135.htm
4 333 1.13% 148 3.24% /countrylodge/
5 272 0.92% 130 2.85% /information.htm
6 358 1.22% 126 2.76% /businesses.htm
7 261 0.89% 115 2.52% /classifieds.html
8 280 0.95% 114 2.50% /TirauGolfClub/
9 201 0.68% 102 2.23% /workmans/
10 174 0.59% 95 2.08% /totara_springs/

Top 10 of 98 Total Exit Pages
# Hits Visits URL
1 1433 4.86% 661 13.35% /
2 362 1.23% 242 4.89% /enquiry.html
3 505 1.71% 186 3.76% /accommodation.htm
4 3030 10.28% 178 3.60% /newsletter135.htm
5 264 0.90% 166 3.35% /cottage/
6 272 0.92% 141 2.85% /information.htm
7 280 0.95% 136 2.75% /TirauGolfClub/
8 358 1.22% 133 2.69% /businesses.htm
9 333 1.13% 132 2.67% /countrylodge/
10 307 1.04% 125 2.53% /jellicoe-farmstay/

Site of the Month is Southern Belle Orchard Farmstay - they receive a free direct click through and feature image from www.matamata-info.co.nz to their website.

Would your listing benefit from being instantly translated into 58 of the most widely used languages in the world? Silly question really - of course it would - so what are you waiting for?

Google's website translator offers instant access to automatic translation of website pages into an extensive list of languages.

All the index pages on our four town websites now have Google translator and here are a couple of listings that have now also taken advantage of this -



For just $10 + GST, we will add the Google translator to your listing.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990


Don't want to receive our monthly newsletters any longer? Click Here to Unsubscribe