Selling or buying a property or business?

Our free click-through in the newsletters of - - - goes to the following town websites - (updated) - (and yet another new site advertising a fab new wine bar / restaurant in Te Aroha) - (our latest new site in Thames for Tapu School Marine Academy)

May Stats - 13363 Pageviews from 6562 unique visitors.
May's top directories in order of popularity were -

Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - INFORMATION - ATTRACTIONS - REAL ESTATE - MAP - CLASSIFIEDS

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 7th most visited directory on the site during May!!
Website Content? (Part 2 of 2)
(Click Here for Part 1)

Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!  


Start a newsletter! Ask visitors to sign up for your newsletter (never send unsolicited emails) and set up a weekly, bi-weekly, monthly or quarterly schedule to deliver your newsletter. Then stick with it!  

For example I bought a magazine subscription online from a site that gave me the opportunity to sign up for specials.  Everytime I get their newsletter I check out their latest specials before deleting it and have also used this service to send subscriptions as gifts to family members.  If I didn’t get their emails I probably wouldn’t have subscribed myself or purchased subscriptions for gifts.  

Your newsletter may be product offerings and specials mixed in with useful product reviews, or it may be a recap of what's going on in your industry. If you aren't a writer, find articles available for reprint in your industry. Make sure the newsletter has some value to the reader. Archive the newsletter on your site for additional content and make the archives available for browsing.  

It is very easy to set up a email database in Outlook Express or Windows Mail and simply compose and send your newsletter by email.  

Feedback & Reviews  

Unsolicited feedback is a powerful convincing tool! Let your customers tell other customers why they love you. It's much more compelling than your own claims, if handled well.  

There are many ways to handle feedback - the easiest way is to simply set up a form to allow customers to submit their feedback. You can then publish the ones you choose (with permission).  

Often people can be enticed to write a review or testimonial for your site in return for a link back to their site. This helps them with link popularity, but it helps your site as well by showing that a real person wrote that review.  

Ask The Expert  

Invite visitors to submit questions and someone in your business answers them. The questions and answers can then be published online. 

This not only helps you to keep a finger on the pulse of what customers want to know, but also helps to ensure that you are adding new content to your website on a regular basis. It can also save time by answering questions online rather than having to answer the same questions over and over again by phone or email.  


If you are interested in building loyalty and interest in your company as well as repeat business and you want to get increased traffic from search engines, you have to offer more to your users. If you create a plan for content that offers value and interest to your customers/visitors, you can have a site that is built to sell AND drive repeat business.  

Below are the top 20 search words and phrases that our visitors are typing into the search engines to find (there were 225 in total used during May):

Top 20 of 225 Total Search Strings
# Hits  
Search String
1 91 20.22%   matamata
2 32 7.11%   matamata new zealand
3 13 2.89%   matamata map
4 7 1.56%   matamata club
5 7 1.56%   matamata street map
6 5 1.11%   feijoas
7 5 1.11%   horseland promo code
8 5 1.11%   horseland promo codes
9 4 0.89%   bayleys real estate
10 4 0.89%   farmstay
11 4 0.89%   map of matamata
12 4 0.89%   matamatá
13 4 0.89%   real estate matamata
14 4 0.89%   tirau
15 3 0.67%   grading for capsicum
16 3 0.67%   matamata chronicle
17 3 0.67%   matamata new zealand map
18 3 0.67%   matamata nz
19 3 0.67%   matamata real estate
20 3 0.67%   matamata restaurants
Site of the Month is Longlands Farm & Restaurant - and they receive a free direct click through and feature image from to their website.
Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990

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