Marketing Strategies - Sender Line More Important than
problem of spam email has become a huge annoyance to
most of us and with no real solution in site, if email
forms part of your marketing strategy (which it should),
here are some tips to help avoid your emails being trashed
Sender Line Gets E-Mail Opened
we work on crafting brilliant subject lines that both
create impact and elude spam filters, the unsung hero
of the day is more likely to be the sender line. Research
shows the sender line drives 65 percent of open rates.
Subject lines drive just 35 percent.
latest in sender-line theory shows the most effective
sender fields are (in descending order):
sender's name, if it's known to the recipient.
This can range from the well-known CEO of a company to
a day-to-day contact, such as the telephone receptionist.
name, if it's known and respected.
unknown sender's name, as long as it's legitimate.
People are more likely to click on the name of a real
person than something that says "email@example.com"
or "your firstname.lastname@example.org." (We are more likely to
open an email with a real name on it, on the off chance
it's from a prospective client or a colleague whose
name escapes us.)
Overlook Referral Marketing
heard it before: Put a forwarding message in your email.
You'd be surprised how often this old recommendation
is still overlooked.
in mind "business readers know the value of sharing
ideas and want to help their colleagues. So if they
find something valuable, they're eager to pass it along."
up to you to remind them.
can supercharge your forwarding message by:
a reason for forwarding, such as the benefit of the
product will be maximised if everyone in the office
uses it. Or it's available for a limited time only at
a reduced price.
Is a Personal Medium
is"me-to-you" marketing ... so treat it as
the recipient by name if possible.
as much relevant information as possible.
sure a signature is included which includes name, phone
number/s and website link.
to prospects the way a salesperson would. Get to know
their needs and wants. Making them feel good about doing
business with you. And sell to them in the way they
want to buy.
you sit down to write your email message, look at your
best customer profile. In your mind, create a picture
of a real person who fits that description. Think about
that person's day, the challenges he or she faces, and
what about your product or service would make his or
her life easier. Hand write a quick note to that person
to get your thoughts flowing. A good email letter will
probably come out of it.